The Immunity Project
For our final project in Copywriting, my group created an organization named "The Immunity Project," aiming to educate the general public on the facts behind vaccinations. Many people do not get their children vaccinated due to fear created by different myths that have been spread by word of mouth, as well as through the internet. All of these myths and 'facts,' such as the idea that vaccines cause autism, have been scientifically proven to be untrue.
​
This is an extensive campaign with many elements, specifically targeting people who may not be fully aware of the benefits that vaccinations provide.
​
To contribute to this project, I helped write our radio spot, and voiced part of it. I also designed and created a set of posters to be hung up in public spaces, as well as an ambient piece that will go on the side of bus shelters. I also created mock-ups for the posters and the ambient piece. I helped edit and arrange copy on an informational brochure. I chose the colors used throughout the campaign as well as the fonts used. I also collaborated with group members to conceptualize ideas for a 'Vaccination Bus' that would be used to drive around and provide affordable or free vaccinations to different communities.
The pieces I created can be seen below. The rest of the campaign can also be seen below.
Logos and Creative Guidelines
To provide consistent branding for "The Immunity Project," the first thing my group did was develop a logo and creative guidelines. This helped keep all promotions and designs consistent. The logo would be used on posters, billboards, kiosks, pamphlets, brochures, and any other physical items used by "The Immunity Project" to help people recognize our organization and build a stronger relationship with the project as a whole.
Ambient bus-stop poster
​
Created as an ambient portion of the campaign, this poster will adorn the side of a bus stop, and will react to the weather surrounding it. When it rains, the original red layer of the poster will dissolve, to eventually reveal the final design, and a message to its viewers.
Initial poster design
Poster after a fair amount of rain
Poster in final stage. Full message revealed after rain.
Mockup of ambient bus-stop poster
Posters
These next three images are posters I designed that the organization could place up around different towns in various populated, public spaces. These posters would capture attention and create general interest and awareness for "The Immunity Project" as a whole.
Mockup for posters
Radio Spot
To generate more interest for "The Immunity Project," my group created a 30 second radio spot that would be played on local radio stations and various streaming platforms like Spotify and Pandora. This would reach an even wider audience and educate people about the importance of vaccinations - especially for children.
CLIENT: The Immunity Project
TITLE: Vaccination Awareness
LENGTH: :30
WRITER: Group 4 – Darby Byrd, Jessica Doelling, Luis Vazquez, Marisa Peterson
DATE: November 15, 2018
SFX: A car door opens and then closes.
MOM: (CHEERFUL) Hey sweetie, remember to fasten your seatbelt. How was school today?
SFX: Seatbelt clicks.
CHILD: (CRESTFALLEN) It wasn’t that fun.
MOM: (CONCERNED) Why? Didn’t you start your new art project today?
CHILD: Yeah, but none of my friends were there, and I had to sit alone during lunch.
MOM: (CONFUSED) Where was everybody?
CHILD: Well, Ms. Anderson said that there’s a measles outbreak, and all of the sick kids who weren’t vaccinated have to stay at home. Mom, am I vaccinated?
ANNCR: You wouldn’t let your child ride in a car without a seatbelt. The Immunity Project urges you to get your child vaccinated today.
The Vaccination Bus
The overall purpose of this project is to educate the general population on the importance of vaccinations. Perhaps the most important part of "The Immunity Project" is the vaccination bus. Plastered in visuals promoting "The Immunity Project," this bus would travel to different towns and park in popular locations to provide affordable or free vaccines to anybody that is interested in getting themselves or their children vaccinated. This bus would be fully equipped and prepared to administer various health services. Four nurses would be hired to work on the bus, two security officers would also work for the bus to protect visitors and nurses from potentially violent protestors. The bus would also have a driver and a person to stand at the front, handing out informational brochures and forms for people to sign and hand in before consenting to entering the bus.
Bus layout
Digital Billboard
This digital billboard would show various diseases that can be prevented by vaccinations. The names of various diseases will move around the screen, disappear, reappear, and change in size for impact. This billboard would be located on the side of very busy roads in hopes of attracting as much attention as possible.
Billboard Series
These billboards are not digital. They would be shown as a series, in this specific order shown below, as one travels down the highway or road where they are placed. Spaced apart for impact, as the driver makes their way further down the road, the dots on each board become more and more scarce. Eventually, the message on the final board is revealed to the driver and other passengers in the car, in hopes of sparking intrigue towards "The Immunity Project" and vaccinations.
Digital Kiosk Ad
This digital kiosk ad would sit in public spaces, like a town square, or on a city sidewalk. The kiosk would digitally slide through a set of three images:
​
- One of a boy with no spots (emulating measles or chicken pox)
- The second with the same boy, showing spots appearing across his face and arms
- The final image of the boy with even more spots across his face and arms. This image also reveals a headline, body copy, a tagline, and the organization's logo.
​
These images will play on a loop in hopes of impacting as many different people as possible.
3-Fold, 6-Panel Informational Brochure, With Insert
Social Media
"The Immunity Project" would have a presence on social media. The sites the organization is most active on are Twitter and Facebook. Posts would consist of articles discussing the truth behind popular vaccination myths and recent outbreaks of diseases preventable by vaccines. The goal of having an online presence is to start a conversation with the community, and in doing so, spread word about our organization. "The Immunity Project" wants different communities to get involved and get vaccinated.
