The purpose of this Copywriting assignment was to create a campaign that consisted of three different billboards, each containing a headline as strong as the last. Tasked with showing how Insignia's cooler keeps wines well-preserved, each billboard communicates something different.

 

The market that this campaign targets is made up of women that want to feel refined.

The women that purchase Insignia wine coolers are women that feel as though they deserve to spoil themselves and indulge every now and then. These women truly love their wine.

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My participation in this campaign included putting together the billboards' final design executions in InDesign, and helping conceptualize the overall look of the ads. I creatively directed every aspect of these boards, including the font, colors chosen, placement of the logos, as well as the positioning of the images.