For our second project in Copywriting, we were assigned the task of creating a campaign consisting of three different print ads for French's Crispy Fried Onions. 

 

Our group decided to go for an emotional appeal, both in the copy and overall design of the ads. 

We wanted this campaign to display the joy one feels when eating French's Crispy Fried Onions. 

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To contribute to the final ads in the project, I helped Photoshop the product image, selected the colors used, and created the gradient backgrounds seen within the ads. I also helped arrange the product image, the headline, body copy, and tagline within the ads so they could remain visually cohesive and pleasing to the eye.